Veridata Insights
A Data-Driven SaaS Platform for Internal Teams
A Data-Driven SaaS Platform for Internal Teams
Embedded Files
Role: UI/UX Designer
Tools: Figma, Microsoft word
Timeframe: 24 hour sprint
Overview
Overview
Veridata Insights is a centralized internal dashboard designed to help enterprise research and marketing teams manage campaigns, analyze performance, and generate reports — all in one place. I designed this self-initiated project to showcase my ability to build scalable, efficient UI for complex data workflows.
Challenge
Challenge
Large marketing and research teams often juggle multiple tools and spreadsheets, making it hard to keep track of:
Campaign progress
Client feedback
Team deliverables
Performance metrics
I wanted to design a clean, modular dashboard where insights, reporting, and project management could live side-by-side.
Goals
Goals
Create a dashboard that reduces context-switching
Allow users to generate and submit client-ready reports
Visualize campaign performance and survey data clearly
Support team collaboration and project tracking
Role
Role
I handled the end-to-end design process from system thinking to high-fidelity UI.
Built the design system
Designed the Insights Dashboard
Built a real-data Report Builder
Created a Workflow Manager with team tasks & deadlines
- Insights Dashboard
A high-level overview with filterable KPIs and quick access to campaigns, satisfaction scores, and reach trends.
Active campaigns, conversion rate, and sentiment tracking
Weekly/monthly bar and line chart visualizations
Contextual insights + quick launch cards to Reports and Workflow
Designed to give managers a snapshot of what’s working and what needs attention.
Insights Dashboard
Insights Dashboard
2. Workflow Manager
2. Workflow Manager
A clear, action-oriented dashboard for project tracking, approvals, and collaboration.
Used by: Research Coordinators, QA Leads, PMs
Quick Actions: Create new reports, upload files, assign tasks
Status chips: “In Progress”, “Completed”, “Pending Approval”
Realistic project table with names, leads, due dates, and progress indicators
Notifications and insight alerts
Designed to keep cross-functional teams aligned and accountable.
Workflow Manager
Workflow Manager
3. Report Builder
3. Report Builder
An interactive workspace for building, editing, and submitting client-facing reports
Drag-and-drop section builder (e.g., Sales Overview, Campaign Performance)
Real survey and conversion data (84% satisfaction, 15.8% conversion)
Auto-generated summaries using real metrics
Form-based submission for report review
This helps teams build polished, branded reports with zero dev lift.
Report Builder
Report Builder
Design System
Design System
I created a modular system with:
Consistent type hierarchy (Manrope, Medium/Bold/Semibold)
Reusable components: buttons, states, sidebar navigation
Color system optimized for light UIs and status indicators
12-column layout grid to guide spacing and structure
This helped maintain visual consistency across all 3 modules.
Design System
Design System
Conclusion
Conclusion
This project helped me really sharpen my ability to design real-world tools not just pretty UIs.
It shows how I think about product ecosystems, how I work with detailed content, and how I can create interfaces that feel lightweight but powerful.
Happy to dive into the Figma file or show you how I built it if you're interested!
“Even internal tools deserve intuitive, beautiful design.”
Google Sites
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